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Contribution Margin Efficiency (CME) is the FSBD new KPI designed to accurately measure how efficiently advertising investment contributes to a business

In a digital environment saturated with advertising messages and multiple touchpoints, omnichannel has become the strategic axis that defines brand success.

At FSBD we know that programmatic advertising is so powerful, so we have developed an exclusive integration with The Trade Desk so that brands and agencies can activate hyper-segmented audiences in their campaigns.

We are proud to share that at Full Stack Big Data (FSBD) we have reached a revolutionary milestone in the field of digital advertising: FSBD can create geolocalized audiences in EMEA, across all The Trade Desk channels. From Connected TV, DOOH, Audio, Video, Mobile, Native to Display, we can connect with highly segmented audiences in more than 27 countries.

The end of third-party cookies is near and action must be taken, laying the foundations for long-term ad performance: Deepening privacy with AI and using FSBD solutions.

The Think with Google article “New Era of Marketing: How to Adapt Your Digital Strategy” outlines the key changes taking place in the digital marketing landscape. These changes are driven by the growing importance of data, automation, and artificial intelligence.

According to Facebook analytics, the average audience overlap in Business Manager campaigns is 40%. This means that, on average, ad sets from the same advertiser are targeting 40% of the same people.

Meta has had to implement the new European data protection regulations imposed by the European Data Protection Board (EDPB) and the Irish Data Protection Commission (DPC).